October 12, 2011

Bitexco Group signs lease contract with multinational corporation Adidas as a tenant at Bitexco Financial Tower

Ho Chi Minh City, 12th October 2011 - The Bitexco Group is proud to announce that the world leading brand of sporting goods industry, Adidas, will become the tenant of the Bitexco Financial Tower.

A signing ceremony is held at the Bitexco Financial Tower today under which Adidas will lease 1,035 square metres of office space on the 22 floor, and 265 square metres of retail space on the ground floor of the Bitexco Financial Tower. Adidas strengthens its presence in Vietnam with the opening of its biggest store – the Adidas Tower at ground floor, Bitexco Financial Tower. The Adidas Tower is the 50th store in Vietnam. The store officially opens to the public on October 14, 2011 and will hold a special promotion to celebrate the opening. 

The Adidas Tower will house all the Adidas brands under one roof: Sports Performance, Originals and Adidas Golf and Taylor Made. Sports Performance is specialized sports gear for football, running, training and tennis. Adidas Originals is a collection of vintage clothing, retro shoes and urban wear that blend timeless 70s and 80s design with sports styles. Adidas Golf and Taylor Made offer the best gear and clothing for golf enthusiasts. Adidas Tower is not only the biggest but also the coolest and trendiest store along with the mission bring innovated shopping experience at Adidas store to everyone.

Mr. Vu Quang Hoi, Chairman of Bitexco Group of Companies said: “We are pleased that Adidas has leased space in the Bitexco Financial Tower and we are confident that more Fortune 500 companies and financial institutions will join Adidas and see the Bitexco Financial Tower as the most desired commercial address in Ho Chi Minh City. Bitexco Financial Tower was recently voted in the top 20 World’s Most Iconic Skyscrapers by CNN Go. We also want to share this development with our countrymen so that they can feel a sense of pride when they locate in the Bitexco Financial Tower.’’

About Bitexco Financial Tower
The Bitexco Financial Tower, developed by Bitexco Group, located in the heart of Ho Chi Minh City’s business and entertainment center, is the most exciting commercial property development to be undertaken in Vietnam to date. The 68-storey building, the tallest building in Ho Chi Minh City, is shaped in the form of Vietnam’s national flower the lotus. This Grade A+ building, will provide foreign investors such as multinational corporations suitable office space for their new or expanding business operations. The retail space will also offer new exciting retail brands and F&B choices. BFT will be the address of choice for the discerning.
BFT has taken its place among the world’s most iconic buildings such as the Empire State Building in New York, USA; Taipei 101 in Taiwan; and the KLCC Twin Towers in Kuala Lumpur, Malaysia having recently been rated in the Top 20 of the World’s Most Iconic Skyscrapers by CNN Go.

About the Adidas Group
The Adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: Adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of EUR 12 billion in 2010. In March 2011, the Adidas Group presented its Environmental Strategy, an integrated plan to reengineer the company’s approach to environmental management by focusing on significant improvements along the entire value chain.

For more information, please contact:
Adidas
Ms. Pham Minh Nguyet
Manager, Brand Communication & Sport Marketing
Mobile: +84 90 388 5044
Email: Nguyet.Pham@adidas.com

Bitexco Group
Vo Ngoc Lien Huong
Deputy Manager – PR Office
Mobile: +84 90 888 9451
Email: huongvnl.info@bitexco.com.vn